Chapter 9: Questions
Keep learning! Explore the bonus content for this chapter.

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On Bullshit. Harry G. Frankfurt. 2005. Princeton, NJ: Princeton University Press. Dr. Frankfurt, Princeton emeritus professor of philosophy, provides us with a useful guide: “The bullshitter… is neither on the side of the true nor the side of the false. His eye is not on the facts at all… except insofar as they may be pertinent to his interest in getting away with what he says. He does not care whether the things he says describe reality correctly. He just picks them out, or makes them up, to suit his purpose.”

Coercion and Its Fallout. Rev. ed. Murray Sidman. 1989. Authors Cooperative. A classic text by a leading behavior analyst on the undesirable and largely unpredictable side effects of punishment. Available from

Clicker Bridging Stimulus Efficacy.” Linday Wood. 2007. Master’s thesis, Hunter College, New York.

Clicker mad.” Amy Sutherland. 2006. Bark, the modern dog culture magazine. November-December, 42-45.

Wolves outperform dogs in following human social cues.” Monique A. R. Udell, Nicole R. Dorey, and Clive D. L. Wynne. 2008. Animal Behavior 10:1016.

The poisoned cue.” Karen Pryor. 2002. Teaching Dogs 1, no. 1 (August).

The Effects of Combining Positive and Negative Reinforcement During Training.” Nicole A. Murray, 2007. Master's thesis. University of North Texas.
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“Karen Pryor has been at the forefront of humane and science-based training for decades, and this book shows us why. With compelling stories and accessible science, Reaching the Animal Mind is an inspiration for everyone who loves animals and wants to train them with compassion and respect. Whether you're an experienced clicker trainer or someone who just wants their dog to stop barking without having to yell, you really, truly want this book!”

Dr. Patricia McConnell
author of The Other End of the Leash: Why We Do What We Do Around Dogs