Chapter 9: Questions
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On Bullshit. Harry G. Frankfurt. 2005. Princeton, NJ: Princeton University Press. Dr. Frankfurt, Princeton emeritus professor of philosophy, provides us with a useful guide: “The bullshitter… is neither on the side of the true nor the side of the false. His eye is not on the facts at all… except insofar as they may be pertinent to his interest in getting away with what he says. He does not care whether the things he says describe reality correctly. He just picks them out, or makes them up, to suit his purpose.”

Coercion and Its Fallout. Rev. ed. Murray Sidman. 1989. Authors Cooperative. A classic text by a leading behavior analyst on the undesirable and largely unpredictable side effects of punishment. Available from www.behavior.org.

Clicker Bridging Stimulus Efficacy.” Linday Wood. 2007. Master’s thesis, Hunter College, New York.

Clicker mad.” Amy Sutherland. 2006. Bark, the modern dog culture magazine. November-December, 42-45.

Wolves outperform dogs in following human social cues.” Monique A. R. Udell, Nicole R. Dorey, and Clive D. L. Wynne. 2008. Animal Behavior 10:1016.

The poisoned cue.” Karen Pryor. 2002. Teaching Dogs 1, no. 1 (August).

The Effects of Combining Positive and Negative Reinforcement During Training.” Nicole A. Murray, 2007. Master's thesis. University of North Texas.
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“Pryor strikingly demonstrates how ethological expertise—knowledge of a subject’s basic biology and behavior—is a prerequisite for success in animal training. Her knowledge of the differing capacities of various species, of their instinctual and sensory processes and their malleability, of how this information can be exploited in relationship to humans, are underlying factors that most other books on the subject ignore.”

Irene Pepperberg
author of Alex and Me