Chapter 9: Questions
Keep learning! Explore the bonus content for this chapter.

read icon Read

On Bullshit. Harry G. Frankfurt. 2005. Princeton, NJ: Princeton University Press. Dr. Frankfurt, Princeton emeritus professor of philosophy, provides us with a useful guide: “The bullshitter… is neither on the side of the true nor the side of the false. His eye is not on the facts at all… except insofar as they may be pertinent to his interest in getting away with what he says. He does not care whether the things he says describe reality correctly. He just picks them out, or makes them up, to suit his purpose.”

Coercion and Its Fallout. Rev. ed. Murray Sidman. 1989. Authors Cooperative. A classic text by a leading behavior analyst on the undesirable and largely unpredictable side effects of punishment. Available from

Clicker Bridging Stimulus Efficacy.” Linday Wood. 2007. Master’s thesis, Hunter College, New York.

Clicker mad.” Amy Sutherland. 2006. Bark, the modern dog culture magazine. November-December, 42-45.

Wolves outperform dogs in following human social cues.” Monique A. R. Udell, Nicole R. Dorey, and Clive D. L. Wynne. 2008. Animal Behavior 10:1016.

The poisoned cue.” Karen Pryor. 2002. Teaching Dogs 1, no. 1 (August).

The Effects of Combining Positive and Negative Reinforcement During Training.” Nicole A. Murray, 2007. Master's thesis. University of North Texas.
watch icon Watch
visit icon Visit


“Karen Pryor shows how clicker training has solved problems that traditional training methods could not solve, or worse, that those methods caused. The clarity of her descriptions enables the reader to start basic clicker training right away. Moreover, the book helps readers gain awareness of their own ways of controlling others. Any time criticism, jerking, or punishing can be replaced with clicker training methods, everyone benefits. The more that people follow the principles in this book, the better off the world will be.”

Julie Vargas
author of Behavior Analysis for Effective Teaching