Chapter 9: Questions
Keep learning! Explore the bonus content for this chapter.

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On Bullshit. Harry G. Frankfurt. 2005. Princeton, NJ: Princeton University Press. Dr. Frankfurt, Princeton emeritus professor of philosophy, provides us with a useful guide: “The bullshitter… is neither on the side of the true nor the side of the false. His eye is not on the facts at all… except insofar as they may be pertinent to his interest in getting away with what he says. He does not care whether the things he says describe reality correctly. He just picks them out, or makes them up, to suit his purpose.”

Coercion and Its Fallout. Rev. ed. Murray Sidman. 1989. Authors Cooperative. A classic text by a leading behavior analyst on the undesirable and largely unpredictable side effects of punishment. Available from

Clicker Bridging Stimulus Efficacy.” Linday Wood. 2007. Master’s thesis, Hunter College, New York.

Clicker mad.” Amy Sutherland. 2006. Bark, the modern dog culture magazine. November-December, 42-45.

Wolves outperform dogs in following human social cues.” Monique A. R. Udell, Nicole R. Dorey, and Clive D. L. Wynne. 2008. Animal Behavior 10:1016.

The poisoned cue.” Karen Pryor. 2002. Teaching Dogs 1, no. 1 (August).

The Effects of Combining Positive and Negative Reinforcement During Training.” Nicole A. Murray, 2007. Master's thesis. University of North Texas.
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“Karen Pryor explores new discoveries in animal learning, looks at old concepts with a fresh perspective, and tells a masterful story throughout. This book should fascinate the scientist, the trainer, and the casual animal lover all at the same time. Karen has always been a compelling storyteller, but this book truly caps off her amazing career. As an animal-care professional, I would put this on the required reading list for everyone who works with or cares about animals.”

Ken Ramirez
Shedd Aquarium, and author of Animal Training